Selling Your Home Series: Marketing Your Home

Whether we’re in a buyer’s market or a seller’s market, you want your home to stand out from the rest. We accomplish this by using a multifaceted marketing approach that combines thoughtful print and online media strategies with personalized networking and outreach, so your home reaches as many potential buyers as possible.

Marketing Your Home

Below we've listed some of the guaranteed Marketing services we offer each of our clients. 

Being Bay Area natives and loving to study the real estate market and trends we are always on top of the latest developments in this field assess the market projections for each individual client. Below we've listed a bird's eye look on what buyers in this market deem important and how we address these needs when marketing your home.

We can see that buyers are mostly online and look mostly at photos, detailed property info and virtual tours. Our response is:

Single Property Websites

As we customize a marketing strategy for your home, we’ll consider whether creating a unique website with property details and photo galleries is beneficial. In today’s fast-paced market, these sites are often unnecessary. However, if we agree a devoted website will build momentum and bring local and international attention to your home, we’ll create it and promote it on social media, to our network of potential buyers, and on marketing materials to generate site visitors.

Website syndication

Your property listing will be syndicated on the most important real estate websites, including Zillow, Trulia, Realtor.com, and more. We’ll make sure no one misses seeing your home, no matter where they’re looking.

Email Blasts

We also send an email alerting top agents in our area to your listing. Buyers’ agents jump to open these emails because they’re all trying to stay on top of inventory and get their eager clients into hot new properties ahead of the competition. We sell a lot of our homes through buyer’s agents we’ve known and worked with for years. As a result, they pay attention when we alert them to an exciting new home on the market.

High Quality Printing

Unique properties deserve marketing materials that stand out and let buyers know your home is unlike other, more ordinary offerings on the market. That’s why our brochures are professionally printed on high-quality paper.

Designed with Buyers in Mind

We know what features make buyers want to see more, and we design statements to highlight all the ways your home is exceptional. We also make sure we have enough on hand to display them at every open house and to mail them to neighbors, past clients, and potential buyers.

A Lasting Impression

At the end of a long day of touring properties, we want buyers to remember yours as something special. The premium statements we hand to every person who walks through an open house will ensure that your home stands out from the competition.

Photography

Amazing photos can sell your property before a buyer steps foot through the door. The decision to purchase a property is almost always based on a buyer’s emotional connection to the space. That’s why it’s paramount to have photos that will make an impact from the moment your listing is featured online. We utilize a team of artistic photographers who understand how lighting, composition, framing, and details converge to bring a space to life.

If you have any further questions about our marketing efforts to ensure we sell your home for the highest price, please contact us today for a 100% consultation.